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Southeast Asia faces a staggering tobacco burden, with millions of preventable deaths each year. India has responded with a significant tax increase, raising GST on tobacco products to 40% from February 1, 2026. Experts believe this measure will reduce consumption, discourage youth uptake, and generate revenue to support public health.
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Tobacco use continues to be a major public health crisis in Southeast Asia, where it causes more deaths than any other preventable factor. India, home to one of the world’s largest tobacco-consuming populations, has taken a decisive step by sharply increasing taxes on tobacco products.
Key Highlights:
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Regional Toll: Tobacco causes 3.2 million deaths annually across Southeast Asia.
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India’s Policy Shift: GST on cigarettes, pan masala, and other tobacco products raised from 28% to 40% starting February 1, 2026.
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New Structure: The government has replaced the GST compensation cess with a new excise duty and cess, strengthening fiscal control.
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Public Health Impact: Higher taxes are proven to reduce consumption, especially among youth and low-income groups.
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Economic Rationale: Revenue generated will help offset rising healthcare costs linked to tobacco-related diseases.
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Global Context: India’s move aligns with WHO recommendations to use taxation as a deterrent against tobacco use.
India’s tough tax stance signals a turning point in Southeast Asia’s fight against tobacco, combining fiscal policy with public health priorities.
Sources: The Economic Times, Business Standard, India Today
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