Image Source: Times of India
Tata Motors is redefining India’s premium EV landscape with the launch of the Harrier.ev, an SUV that blends cutting•edge technology with superior performance. Built on the next•generation acti.ev+ architecture, this electric vehicle promises an unparalleled driving experience, setting new benchmarks in range, power, and innovation.
Key Highlights
• The Harrier.ev is powered by a dual•motor Quad•Wheel Drive system, delivering 504 Nm of torque and accelerating from 0 to 100 km/h in just 6.3 seconds.
• It features a 75 kWh battery pack, offering an estimated real•world range of 480–505 km on a single charge.
• Fast•charging capabilities allow the vehicle to gain up to 250 km of range in just 15 minutes.
• The SUV is equipped with six terrain modes, including Rock Crawl, Sand, Snow, and Custom, ensuring optimal performance across diverse landscapes.
• The interior boasts the Zenith Suite, featuring a Samsung Neo QLED infotainment system, Dolby Atmos audio, and multilingual voice recognition.
• Advanced driver assistance systems (ADAS) powered by Mobileye enhance safety and convenience.
• The Harrier.ev introduces a 540•degree camera system, providing visibility even beneath the vehicle for superior maneuverability.
• Tata Motors offers a lifetime warranty on the battery pack, reinforcing its commitment to reliability and customer satisfaction.
Technology and Innovation
The acti.ev+ architecture is designed to elevate every aspect of the driving experience. The powertrain layer enhances performance and efficiency, while the chassis ensures superior comfort and crash protection. The electrical and electronics system integrates Tata’s Intelligent Digital Architecture Layer, enabling seamless connectivity and smart features. The cloud architecture supports over•the•air updates, ensuring the vehicle remains future•ready.
Market Positioning
With a starting price of Rs 21.49 lakh, the Harrier.ev is positioned as a premium yet accessible electric SUV. Tata Motors aims to capture the growing demand for high•end EVs, competing with global and domestic players while maintaining affordability. The company’s strategy focuses on balancing innovation with cost•effectiveness, making electric mobility more viable for Indian consumers.
Future Prospects
Tata Motors is expanding its EV portfolio, with plans to introduce higher trim variants and additional models based on the acti.ev+ platform. The company anticipates significant growth in the premium EV segment, targeting affluent buyers and tech•savvy consumers looking for advanced features and superior performance.
Source: Fortune India, Economic Times, Moneycontrol, MSN News
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