Head Digital Works Pulls The Plug On Real-Money Gaming: A23 And Adda52 Platforms Go Offline

In a sweeping move that signals the deepening impact of India’s regulatory overhaul, Head Digital Works has announced the complete shutdown of all real-money gaming operations across its flagship platforms—A23 Poker, A23 Rummy, and Adda52 Poker. The decision comes in response to the recently enacted Online Gaming Bill, which imposes a nationwide ban on games involving monetary stakes. This marks a dramatic pivot for one of India’s largest skill-based gaming companies, which had aggressively expanded its poker and rummy verticals over the past year.

 

Immediate Platform Shutdown And User Impact

- All real-money games on A23 Poker, A23 Rummy, and Adda52 Poker have been discontinued, effective immediately  

- Users have been notified about the closure and guided through withdrawal procedures for any remaining wallet balances  

- The shutdown affects millions of registered users, many of whom were active participants in daily and tournament-based gameplay  

 

Regulatory Trigger And Legal Compliance

- The Online Gaming Bill, passed in August 2025, prohibits online games involving monetary stakes and introduces strict penalties for violations  

- Head Digital Works cited full compliance with the new law as the reason for the shutdown, emphasizing its commitment to lawful operations  

- The bill also restricts financial institutions from processing payments related to real-money gaming, effectively cutting off operational lifelines  

 

Strategic Repercussions For Head Digital Works

- The closure marks a major setback for Head Digital Works, which had recently acquired Adda52’s parent company Deltatech Gaming for 491 crore rupees  

- The acquisition was aimed at consolidating the company’s position in the online poker segment and expanding its user base across India  

- With the real-money segment now defunct, the company is expected to pivot toward casual gaming, esports, and international markets  

 

Financial Exposure And Market Sentiment

- Head Digital Works had over 75 million registered users across its gaming platforms, with real-money games contributing a significant portion of revenue  

- The company’s valuation and investor sentiment may face pressure in the short term, especially given the scale of its recent acquisitions  

- Analysts expect a strategic write-down of assets related to the real-money gaming vertical, though the company’s broader portfolio remains intact  

 

Industry-Wide Fallout And Competitive Landscape

- The shutdown adds to a growing list of closures in the sector, following similar exits by platforms like PokerBaazi, MPL, and Zupee  

- The 28 percent GST regime and retrospective tax notices have further complicated the business environment for gaming operators  

- Industry bodies have called for regulatory clarity and differentiated treatment for skill-based games, but the current law offers no exemptions  

 

Future Plans And Business Realignment

- Head Digital Works is expected to focus on non-monetized formats such as free-to-play games, gamified learning, and esports tournaments  

- The company may also explore international licensing opportunities, particularly in markets with liberal gaming regulations  

- Adda52’s technology infrastructure could be repurposed for global partnerships or white-label solutions  

 

Leadership Commentary And Strategic Outlook

- Founder and CEO Deepak Gullapalli has not issued a formal statement post-shutdown, but earlier emphasized the company’s adaptability and long-term vision  

- The management is likely to initiate a restructuring process to align resources with new business priorities  

- Despite the setback, Head Digital Works remains a key player in India’s digital entertainment space, with potential to rebound through innovation and diversification  

 

Conclusion

The closure of real-money gaming operations across A23 and Adda52 marks a watershed moment for Head Digital Works and the broader Indian gaming industry. As regulatory headwinds reshape the landscape, companies must recalibrate their strategies to survive and thrive. For Head Digital Works, the road ahead will depend on its ability to innovate beyond monetary formats and tap into emerging trends in digital entertainment. The shutdown may be the end of one chapter, but it could also be the beginning of a more resilient and diversified future.

 

Sources: YourStory, Business Standard, Moneycontrol.