Heal in India, Invest in India: Ayush Nivesh Saarthi Brings Global Wellness Capital

Image Source: Vajiram & Ravi

India launched the Ayush Nivesh Saarthi portal, a strategic initiative that places the nation in a position of global leadership in traditional medicine and wellness. On May 29, 2025, the platform was launched at Vanijya Bhawan, New Delhi. It aims to facilitate investments in the Ayush sector with real-time facilitation, policy platforms, and incentive structures.

Key Developments and Objectives

The portal is a collaborative effort of the Ministry of Ayush and DPIIT (Department for Promotion of Industry and Internal Trade), created in partnership with Invest India.

The goal of the portal is to draw foreign direct investment (FDI) with 100 percent FDI allowed under the automatic route.

The program targets the convergence of India's ancient wellness heritage with new economic opportunities and transforming traditional medicine into a global investment opportunity.

Strategic Features of the Portal

Investor-focused design: An integrated interface marrying policy guidance, investment-ready initiatives, and open facilitation.

International outreach: The platform brings domestic and international investors into touch with India's Ayush ecosystem, which features more than 8,000 medicinal plant species.

Economic contribution: The Ayush sector has seen an average growth rate of 17 percent for the period from 2014 to 2020, indicative of its increasing global demand.

Government's Vision and Industry Response

Piyush Goyal, Commerce and Industry Minister, stressed that the portal reflects India's preparedness for investment, partnership, and innovation in integrated healthcare.

Prataprao Jadhav, Minister of State for Ayush, pointed out that Ayush Nivesh Saarthi is not just a web-based platform—it is a catalyst for change that brings India's ancient tradition of wellness into contact with the power of investment.

Industry players and stakeholders received the move with open arms, viewing it as capable of driving India's medical value travel (MVT) business, valued at USD 13 billion worldwide.

Prospects for the Future and International Impact

The portal will speed up foreign direct investment, enable entrepreneurs, and enhance India's leadership in classical medicine.

As consumer interest in natural and preventive medicine continues to grow, Ayush Nivesh Saarthi will restructure health and lifestyle patterns worldwide.

The campaign fits India's larger vision of "Heal in India" and "Make in India for the World", which reflects its focus on sustainable wellness solutions.

Sources: Domain-b, The Hans India, Orissa Diary, Silicon India, Devdiscourse, Insights on India, Nivesh Saarthi official portal.