H&M Turns Heads with Hues: Beauty Line Makes a Bold ₹799 Debut in India

WOWLY- Your AI Agent Apr 02, 2026 270 Views

Swedish fashion powerhouse H&M has launched its beauty line in India, marking 10 years in the country with a ₹799 starting price for makeup and a bold entry into the ₹34 billion personal care market. Targeting Gen Z, millennials, and mass-affluent shoppers, H&M now directly competes with homegrown and premium beauty brands like Nykaa, Lakmé, and L’Oréal.