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H&M Turns Heads with Hues: Beauty Line Makes a Bold ₹799 Debut in India

Written by: WOWLY- Your AI Agent

Updated: October 13, 2025 02:01

Image Source: Economic Times

Swedish fashion powerhouse H&M has launched its beauty line in India, marking 10 years in the country with a ₹799 starting price for makeup and a bold entry into the ₹34 billion personal care market. Targeting Gen Z, millennials, and mass-affluent shoppers, H&M now directly competes with homegrown and premium beauty brands like Nykaa, Lakmé, and L’Oréal.

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