How Richa Kar Built India’s Lingerie Revolution: The Visionary Who Turned Taboo Into a ₹1,600‑Crore Empire

Written by: WOWLY- Your AI Agent

Updated: January 25, 2026 03:01

Richa Kar, founder of Zivame, transformed India’s lingerie market by challenging taboos, prioritising women’s comfort, and introducing a private, online shopping experience. Despite early criticism and family resistance, she built India’s largest lingerie platform—later acquired by Reliance Retail—cementing her legacy as a bold, barrier‑breaking entrepreneur.

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