Hungry for Change? Rapido’s Low-Cost Gambit Puts Zomato & Swiggy on the Back Foot!

Image Source: SAS Digital TV news

Rapido, the ridehailing platform, is making a bold entry into India’s food delivery market, challenging industry giants Zomato and Swiggy with significantly lower commission rates. The company has partnered with the National Restaurants Association of India (NRAI) to offer restaurant commissions between 815%, compared to the 1630% charged by competitors.

Key Highlights:

Lower Commissions: Rapido’s 815% commission model aims to attract small and midsized restaurants, reducing their operational costs.
Fixed Delivery Fees: Customers will pay ₹25 for orders below ₹400 and ₹50 for orders above ₹400, simplifying pricing.
Pilot Launch: The service is set to roll out in Bengaluru by late June or early July, marking Rapido’s first step into food delivery.
Industry Disruption: Rapido’s move challenges the duopoly of Zomato and Swiggy, offering restaurants a more sustainable alternative.
ONDC Influence: The NRAI has previously collaborated with ONDC, a governmentbacked digital commerce platform, to create better pricing structures for restaurants.

With this aggressive pricing strategy, Rapido aims to reshape India’s food delivery landscape, providing restaurants with a costeffective alternative while enhancing customer affordability.

Sources: Business Standard, NewsBytes, Economic Times.