Ascott, a leading global hospitality group, is poised to significantly expand its presence in India, driven by the country's burgeoning hospitality market and increasing demand for branded accommodations. CEO Kevin Goh highlighted that India offers substantial growth opportunities due to its underserved lodging market and rising disposable incomes.
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Portfolio Expansion: Ascott aims to double its India portfolio to 12,000 units by 2028, up from approximately 5,500 units at the end of 2024.
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Recent Signings: Three new properties in Goa, Lucknow, and Thanjavur have been added, contributing 600 units to Ascott's portfolio, which now totals about 6,100 units across 22 locations.
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Market Focus: The company will focus on Tier-2 and Tier-3 cities, where there is significant under-penetration of branded hotels, alongside strengthening its presence in Tier-1 cities.
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Brand Expansion: Ascott plans to introduce new brands like lyf, The Crest Collection, and The Unlimited Collection to cater to evolving traveler needs and cultural experiences.
India's dynamic economic landscape, coupled with a growing middle class and improving infrastructure, positions Ascott for robust growth in the region.
Sources: Economic Times, Travel Daily Media, Hospitality Biz India