Indian-Origin Influencer Makes ₹34 Crore through Hair Oil Business Based on Traditional Roots

Londoner Erim Kaur, an Indian-origin 30-year-old influencer, has created a high-end haircare business, ByErim, which makes ₹34 crore ($4 million) in revenues. Her hair oil formula draws on ancient Indian rituals and uses eight pure oils - Amla, Argan, Coconut, and Castor oil.

 

✅ Emotional Connection: Kaur's brand appeals to fans who did not have mothers or sisters growing up, much like her own childhood.

✅ Social Media Power: With more than 700,000 combined followers on Instagram and TikTok, she used her own history to create a devoted customer base.

✅ Traditional Formulation: The hair oil draws on her grandmother's homemade formula, perfected through trial and error over years.

✅ Business Growth: Ever since she started ByErim in 2019, Kaur has commercialized her platform, making her personal experience a successful business. ✅ Luxury Positioning: The luxury positioning of the brand through its Ayurvedic ingredients and high-end packaging has made it a standout in the crowded haircare space.

 

Kaur's rags-to-riches story is a testament to the strength of authenticity, cultural heritage, and online influence in contemporary entrepreneurship.

 

Source: NDTV, Mint, Times of India