India's live music industry is experiencing unprecedented growth, with global superstars like Coldplay and Ed Sheeran drawing massive crowds. The surge in young, affluent Indians eager for entertainment experiences has put the country on the radar of international artists. However, the industry faces challenges such as inadequate venues, poor sanitation, and technical glitches. Despite these hurdles, economists predict annual expenditures could reach $918 million as organizers invest in local economies. With upcoming performances by Green Day and Shawn Mendes, India's music event sector is poised to rival established markets within three to five years.
Source: Yahoo News Singapore