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Hyderabad-based startup Knockverse Pvt Ltd has officially launched the beta version of its flagship AI companion app, WTMF—short for What’s The Matter, Friend?—marking a bold step in India’s contribution to the global AI landscape. Designed to function as a next-generation digital best friend, WTMF blends emotional support, productivity tools, and conversational intelligence into a single platform. The beta release, now open to users worldwide, reflects a growing shift in AI development toward empathy, cultural fluency, and mental well-being.
WTMF is co-founded by entrepreneurs Shreyak Singh and Kruthivarsh Koduru, who envisioned an AI that listens, understands, and supports users beyond transactional interactions. With features like journaling, mood tracking, calendar integration, and Hinglish-friendly dialogue, the app aims to redefine how people engage with artificial intelligence.
Key Highlights From The Beta Launch
- WTMF Beta is now live globally, with no geographic restrictions on access
- The app offers chat-based emotional support, mood tracking, journaling, and calendar assistance
- Designed to feel like texting a friend, not interacting with a bot
- Built with cultural fluency, including Hinglish and common Indian emotional expressions
- Over 3,000 users joined the waitlist ahead of launch, with growing traction on Instagram and Discord
Core Features And User Experience
1. Chat Screen: A dedicated interface for real-time conversation with the AI companion
2. Mood Tracker: Users can log emotional states and receive personalized reflections
3. Journaling Tool: A private space for self-expression, guided by prompts and AI feedback
4. Calendar Assistant: Helps organize daily tasks and reminders with emotional context
5. Chat History: Allows users to revisit past conversations and track emotional patterns
The app’s interface is designed to be minimal and intuitive, with soft tones and conversational prompts that encourage openness. Unlike traditional productivity-focused AI tools, WTMF prioritizes presence over performance, offering a judgment-free space for users to vent, reflect, or simply talk.
Cultural Intelligence And Emotional Design
WTMF’s standout feature is its ability to understand and respond to culturally specific emotional cues. The AI is trained to recognize phrases like “mood off hai” or “uff yaar,” making it more relatable to Indian users. The team is also working on expanding support for regional languages, aiming to make the app accessible across linguistic and cultural boundaries.
Co-founder Kruthivarsh Koduru, a psychology graduate, emphasized that WTMF is not built to be the smartest AI, but the kindest. The app’s emotional intelligence is rooted in lived experiences of loneliness and the need for non-judgmental companionship.
Global Ambitions And Responsible Scaling
Knockverse has positioned WTMF as a global product with Indian roots. The beta launch is intended to gather feedback from diverse users and refine the app’s emotional algorithms. New features, including voice support and multilingual expansion, are expected by the end of September.
The company has committed to responsible AI development, with privacy-first architecture and transparent data handling. Users can sign up directly via the WTMF website and become part of the early testing community.
Conclusion: A New Chapter In AI Companionship
WTMF Beta represents a significant evolution in how AI can support human well-being. By combining emotional intelligence with practical tools, the app offers a refreshing alternative to utility-driven chatbots. As India steps into the global AI arena with compassion and cultural depth, WTMF may well become the blueprint for emotionally aware digital companions.
Sources: Tribune India, Indian Witness, Mathrubhumi
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