IndiGo has unveiled a new economy class offering called ‘Upfront’, designed to enhance passenger convenience and comfort. The option allows travelers to select front-row seats for quicker boarding and deplaning. With this launch, IndiGo aims to strengthen customer experience while maintaining affordability in its expanding domestic and international network.
IndiGo, India’s largest airline by market share, has announced the introduction of ‘Upfront’, a new choice within its economy class segment. This offering enables passengers to book front-row seats, ensuring faster boarding and deplaning, along with added convenience during travel.
The move reflects IndiGo’s strategy of continuously innovating within the low-cost carrier model while offering differentiated services to meet evolving passenger expectations. By introducing ‘Upfront’, IndiGo seeks to balance affordability with enhanced travel comfort, reinforcing its position as a customer-centric airline.
Key Highlights
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IndiGo launches ‘Upfront’ in economy class for added convenience.
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Passengers can choose front-row seats for quicker boarding and exit.
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The initiative strengthens IndiGo’s focus on customer experience.
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Part of IndiGo’s broader strategy to innovate within the low-cost travel segment.
Sources: Business Standard, Economic Times