Infosys & MSG Elevate Fan Experience: Renewed Partnership Renames Theater at Madison Square Garden

Infosys solidified its sports-tech footprint by renewing and expanding its digital partnership with the Madison Square Garden (MSG) Family of Companies on February 2, 2026. A milestone: renaming the iconic Theater at Madison Square Garden to Infosys Theater at Madison Square Garden.
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The multi-year deal cements Infosys as Official Digital Innovation Partner for New York Knicks, Rangers, MSG arena, and networks. Leveraging Infosys Topaz (AI-first platform), it delivers personalized fan experiences – real-time insights, storytelling across touchpoints.
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Enhanced branding includes Infosys Suite Level (9th floor, 18 suites), GardenVision during games, Eighth Ave signage, Penn Station statics. "Deepening our role to create immersive Knicks/Rangers connections," said CMO Sumit Virmani. MSG EVP Doug Jossem praised innovation for 2M+ annual guests.
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Key Highlights

• Partners: Infosys, MSG Entertainment, MSG Sports, Sphere Entertainment.
• Role: Infosys as Official Digital Innovation Partner (Knicks, Rangers, MSG).
• New Naming: Theater at MSG → Infosys Theater at Madison Square Garden.
• Branding: Infosys Suite Level (9th floor, 18 suites integration).
• Tech Focus: Infosys Topaz AI for immersive fan storytelling/insights.
• Visibility: Digital platforms, in-arena signage, Penn Station placements.
• Quote: "Deepening role to connect fans innovatively" – Sumit Virmani, Infosys CMO.

This builds on 2021 Command Center (data analytics for operations). Infosys' sports portfolio (Tennis OnCourt, IPL) underscores brand elevation. No financial terms disclosed; strategic visibility for NYSE: INFY.

Sources: Infosys Press Release, PR Newswire, InvestyWise