Inside Eurogrip’s Honda Partnership—What It Means for the Future of Riding!

TVS Srichakra Ltd.’s Eurogrip Tyres has officially integrated into Honda Taiwan’s after-sales service network, marking a significant step in its global expansion. This partnership strengthens Eurogrip’s presence in the premium two-wheeler segment, offering high-performance tyres tailored for Honda’s motorcycles and scooters.

 

The collaboration is expected to enhance customer experience, ensuring seamless availability of Eurogrip tyres across Honda Taiwan’s authorized service centers. With Taiwan’s booming two-wheeler market, this move positions Eurogrip as a key player in the region, catering to riders who demand durability, grip, and superior handling.

 

Eurogrip’s advanced tyre technology, including zero-degree steel belted radials, has been widely recognized for its precision engineering and track-tested performance. The brand has previously partnered with TVS Racing, supplying tyres for competitive motorsports, further solidifying its reputation in the industry.

 

Industry experts see this partnership as a strategic win for both companies, with Honda Taiwan benefiting from Eurogrip’s expertise in tyre innovation, while Eurogrip gains direct access to Honda’s extensive customer base. The move aligns with TVS Srichakra’s broader vision of expanding its footprint in international markets, particularly in Asia and Europe.

 

With this integration, Eurogrip is set to redefine after-sales service standards, offering cutting-edge tyre solutions to Honda riders across Taiwan.

 

Sources: The Hindu, CNBC-TV18