Apple’s iconic iPhone may soon come with a jaw-dropping price tag of Rs 1,96,025 for its premium models, thanks to the ripple effects of newly imposed tariffs by the United States. These tariffs, introduced as part of a broader trade policy, have significantly increased the cost of importing goods from China, where a majority of iPhones are manufactured.
The 54% tariff on Chinese imports has left Apple with a tough choice: absorb the additional costs or pass them on to consumers. Analysts predict that if Apple opts for the latter, the price of its flagship iPhone models could skyrocket by up to 43%. For instance, the iPhone 16 Pro Max, currently priced at $1,599 (approximately Rs 1,19,900), could climb to a staggering $2,300 (around Rs 1,96,025). Even the base models and more affordable variants like the iPhone 16e are expected to see significant price hikes.
This development comes at a time when iPhone sales have already been slowing in key markets, and the company’s new AI features have struggled to drive substantial upgrades. The tariffs not only impact Apple’s bottom line but also highlight the challenges of its reliance on China for manufacturing. While Apple has been diversifying its supply chain to countries like India and Vietnam, these regions are also subject to tariffs, albeit at lower rates.
The potential price hike could reshape the smartphone market, with competitors like Samsung possibly gaining an edge due to their diversified manufacturing bases. For now, Apple faces a critical decision that could redefine its pricing strategy and market dynamics.
Sources: Economic Times, Times of India, Reuters.