Dutch technology investor Prosus India is making headlines with its strategic stance on India’s startup ecosystem, emphasizing that an Initial Public Offering (IPO) is not a mere exit but a milestone in a company’s growth journey. Ashutosh Sharma, head of India investments at Prosus, recently shared insightful perspectives on the firm’s portfolio companies Urban Company and Bluestone—both of which are gearing up for public listings this year. His comments underline Prosus’ long-term commitment to nurturing startups from early pre-offer rounds through their growth and public market debut.
Key Highlights From Ashutosh Sharma’s Remarks
Prosus India manages $6.5 billion in technology assets across more than 30 Indian companies, having invested $8.6 billion so far in the country, affirming its bullish outlook on the Indian tech market
The portfolio includes high-growth firms like Meesho, Swiggy, Urban Company, and Bluestone, indicating a diverse and strategically chosen stake in evolving sectors
Ashutosh Sharma emphasized that Prosus invested in Urban Company and Bluestone well before their IPO preparations, reinforcing the belief in their long-term potential and fundamental business value
He noted that IPOs should not be perceived as exits but as mechanisms to enable further growth, innovation, and shareholder value creation
Urban Company’s Journey To Public Markets
Urban Company, valued at around $2.4 billion in FY25, filed its draft IPO papers in April 2025 and is expected to go public later this year
The company’s business model revolves around on-demand home and professional services, carving a unique niche in India’s vast service economy
Prosus’ early backing and continued support have helped Urban Company scale rapidly, expand offerings, and strengthen its technology platform
The upcoming IPO is a significant step for Urban Company to secure capital for expansion and deepen market reach while providing liquidity options to early investors
Bluestone’s IPO Prospects
Bluestone, an omnichannel jewellery retailer founded in 2011, has evolved into one of India’s leading premium digital jewellery platforms with over $180 million in raised funding
The company secured regulatory approval for its public listing in early 2025 and is preparing for launch, signaling maturity and market readiness
Prosus India’s investment in Bluestone reflects confidence in the company’s omnichannel strategy blending online convenience with offline experience
The listing is expected to allow Bluestone to fuel geographic expansion, product innovation, and brand building at scale
Strategic Philosophy Behind Prosus India’s Investments
Ashutosh Sharma described Prosus’ India portfolio as “loosely coupled,” allowing companies operational independence while benefiting from mutual synergies and shared infrastructure where relevant
This approach helps firms retain agility while accessing strategic guidance and capital for growth acceleration
Prosus has returned around $4 billion to shareholders from exits and liquidity events, underscoring a balanced mix of long-term holdings and successful cash realizations
The focus remains on identifying market leaders and transformative companies capable of driving significant economic and consumer shifts
What This Means For The Indian Startup Ecosystem
Prosus India’s continued faith in pre-IPO investments sends a strong message to startups about the value of patient capital and strategic partnerships
The IPOs of Urban Company and Bluestone are expected to be bellwethers for upcoming tech listings, potentially opening avenues for more capital inflows into Indian startups
This dynamic fosters a vibrant ecosystem where innovation, scale, and public market participation coexist, benefiting entrepreneurs, investors, and consumers alike
Closing Thoughts
Ashutosh Sharma’s insights from Prosus India reaffirm that IPOs should be celebrated as growth enablers rather than exits, highlighting the importance of early-stage investment and ongoing support for startups. With marquee companies like Urban Company and Bluestone on the cusp of public offerings, the Indian technology landscape is poised for an exciting chapter of expansion, investor engagement, and value creation.
Sources: Economic Times, Business Standard, Inc42, Moneycontrol
