Jitendra Attra on SBI General’s Next Chapter: Rural India in Focus

SBI General Insurance is shifting its focus outside India’s major cities, and CFO Jitendra Attra thinks this is where the real action will be in the coming years. After a year of impressive profits and growth, Attra says the next big leap for the company will come from smaller towns and rural areas.

 

Here’s what’s happening:

 

SBI General just wrapped up a strong financial year, with profits more than doubling and gross written premiums rising by over 11%. Attra credits this to careful risk management and smart investments, but he’s convinced that the company’s future lies beyond the metros.

 

The plan is to reach deeper into tier 2, tier 3, and rural markets. Attra says these places are still underserved when it comes to insurance, and there’s a real need for better coverage—especially for health, motor, and home insurance.

 

To make this happen, SBI General is rolling out products that are designed for local needs and making it easier for people to buy insurance online or through local partners.

 

The company is also investing in technology to help customers in smaller towns have a smoother experience, whether they’re buying a policy or making a claim.

 

Attra is clear that the goal isn’t just fast growth, but sustainable growth. He wants SBI General to be a company that serves all of India, not just the big cities.

 

It’s an ambitious move, but with a solid financial foundation, SBI General seems ready for the challenge.

 

Source: Businessworld, Economic Times CFO, Business Standard