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JLR Slows the EV Charge: Range Rover and Jaguar Launches Pushed to 2026

Updated: July 18, 2025 18:34

Image Source : Business Today
Jaguar Land Rover (JLR) has officially delayed the launch of its flagship electric vehicles, including the Range Rover Electric and two new Jaguar models, citing extended testing needs and subdued market demand.
 
Key highlights:
  • Deliveries for the Range Rover Electric, initially expected in late 2025, are now rescheduled for 2026.
  • Two Jaguar EVs, including the rebranded Type 00 GT, will also face delays of several months.
  • These will be JLR’s first fully inhouse electric vehicles, unlike the earlier IPace which was contractmanufactured.
Market context:
  • The postponement follows a 15.1% drop in JLR’s global sales in Q2, largely due to a temporary halt in US exports triggered by tariffs.
  • A revised UKUS trade deal has since eased pressure, reducing tariffs to 10% on the first 100,000 units exported.
Strategic implications:
  • JLR is undergoing a voluntary redundancy scheme affecting 500 managers as part of cost optimization.
  • The company remains committed to electrifying all its luxury brands by 2030, with flexible architectures to adapt to evolving market needs.
Brand evolution:
  • Jaguar is being repositioned as an electriconly marque targeting younger, affluent buyers.
  • The Range Rover Electric, with over 62,000 customers on its waitlist, is expected to carry a premium price tag exceeding £100,000.
Outlook:
Analysts view the delay as a strategic recalibration rather than a retreat, allowing JLR to refine its EV offerings and align launches with global demand cycles.
 
Sources: The Guardian, NewsBytes, Autocar UK, AM Online, The Hindu Business Line, Telegraph UK

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