Joy Personal Care and KKR Team Up to Redefine Masculinity in Skincare

Joy Personal Care partnered with Kolkata Knight Riders (KKR) for the fourth consecutive year to shake traditional norms of conventional masculinity around men's skincare. KKR's Manish Pandey, Venkatesh Iyer, and Harshit Rana create a vibrant outing in a rap music video promoting the fact that skincare has its place among self-care and confidence, along with women. "Who says sporty banda lagna chahiye rough?" is the messaging.

" calls on men to embrace grooming without losing their sporty image.Sunil Agarwal, Co-founder of Joy Personal Care, said this body hopes to initiate great conversations on men's grooming habits today via the IPL's massive fan base and promote inclusivity and eliminate stereotypes.

Source: Financial Express, Indian Retailer, Adgully