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The international toy industry is gearing up for one of its most anticipated events of the year—Kids India 2025, scheduled to take place from October 6 to 8 at the Bombay Exhibition Centre in Mumbai. Organized by Spielwarenmesse India Pvt. Ltd., the trade fair is set to serve as a dynamic platform for manufacturers, distributors, retailers, and buyers from around the world to explore new products, forge partnerships, and tap into one of the fastest-growing toy markets globally.
With preparations already underway, Kids India 2025 promises to be more than just a showcase—it will be a springboard for innovation, strategic networking, and sustainable business development across the children’s products ecosystem.
Key Highlights from the Event Announcement
- Kids India 2025 will be held from October 6 to 8 at the Bombay Exhibition Centre, Mumbai
- Hosted Buyers Program to facilitate access for domestic and international buyers
- Over 170 brands expected to be showcased by 127+ exhibitors across 8,000 square meters
- Product categories include infant articles, wooden toys, electronic toys, school supplies, outdoor gear, and lifestyle products
- Roadshows planned in key economic regions to build pre-event momentum
Global Reach and Strategic Importance
Kids India is part of the world’s largest toy industry network, which includes SPIEL in Essen and the Spielwarenmesse in Nuremberg. The Mumbai edition serves as a gateway to the Indian market, offering international players a chance to understand local consumer preferences and regulatory frameworks.
- More than 5,000 trade visitors from 31 countries attended the previous edition
- Exhibitors benefit from direct access to buyers, distributors, and institutional clients
- The event supports India’s growing reputation as a hub for premium and sustainable toys
Hosted Buyers Program: Expanding Access and Dialogue
A standout feature of Kids India 2025 is the Hosted Buyers Program, designed to simplify participation for key buyers and decision-makers. The initiative offers logistical and financial support to selected attendees, ensuring that exhibitors engage with high-value prospects.
- Facilitates targeted networking between exhibitors and qualified buyers
- Promotes long-term supplier relationships and market entry strategies
- Encourages participation from Tier 2 and Tier 3 cities, expanding regional reach
Product Innovation and Market Trends
The fair will spotlight emerging trends in toy design, sustainability, and educational value. From eco-friendly wooden toys to AI-enabled learning devices, Kids India 2025 will reflect the evolving demands of modern parents and educators.
- Focus on STEM-based toys and interactive learning tools
- Rise in demand for non-toxic, biodegradable materials
- Integration of digital play with traditional formats
- Growing interest in inclusive toys that reflect diverse cultures and abilities
India’s Toy Industry: A Market in Motion
India’s toy sector has seen rapid transformation, driven by government initiatives such as the Toy Cluster Development Program and increased import duties on foreign toys. Domestic manufacturers are scaling up production, investing in design, and expanding exports.
- India’s toy exports grew 239 percent between FY20 and FY24
- Domestic production supported by PLI schemes and quality standard enforcement
- Rising middle-class demand and e-commerce penetration fueling growth
Looking Ahead
Kids India 2025 is expected to catalyze new business opportunities and reinforce India’s position in the global toy landscape. With a curated mix of exhibitors, buyers, and thought leaders, the event will offer a comprehensive view of where the industry is headed—and how stakeholders can shape its future.
Sources: PR Newswire, Spielwarenmesse India, Cantech Letter.
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