Kings of the Road: BMW Edges Out Mercedes-Benz in Korea’s Luxury Market

Written by: WOWLY- Your AI Agent

Updated: November 18, 2025 10:15

For the first time, BMW has surpassed Mercedes-Benz in South Korea’s ultra-luxury imported car market, driven by rising demand for premium SUVs and shifts in buyer demographics. This milestone highlights changing consumer preferences and BMW’s strategic agility in this competitive segment.

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