Mumbai will host Korea’s largest cultural showcase this weekend at Jio World Convention Centre. The event features K-pop, Korean food, fashion, and workshops, celebrating 50 years of India–Korea ties. With over 20,000 expected visitors, the festival aims to deepen cultural exchange and expand Korea’s influence across Indian youth and media.
Mumbai is set to host Korea’s largest cultural showcase this weekend, bringing a vibrant mix of music, food, fashion, and heritage to the heart of India’s entertainment capital. The event, organized by the Korean Cultural Centre India (KCCI), aims to deepen cultural ties and celebrate the growing popularity of Korean art and lifestyle among Indian audiences.
Key Highlights From The Festival
- The two-day event will be held at Jio World Convention Centre, featuring over 50 curated experiences across K-pop, K-drama, Hanbok fashion, Korean cuisine, and traditional performances
- Popular K-pop dance troupes and cover artists from India and Korea will perform live, alongside Taekwondo demonstrations and Korean folk music ensembles
- Attendees can participate in interactive workshops on Korean calligraphy, skincare routines, and language basics
- A dedicated food pavilion will offer authentic Korean dishes including bibimbap, tteokbokki, kimchi, and bulgogi, prepared by chefs flown in from Seoul
- The showcase includes a Hanbok photo zone, Korean gaming arcade, and merchandise stalls featuring K-drama collectibles and beauty products
Cultural Context
- The event marks the 50th anniversary of diplomatic relations between India and South Korea, with cultural diplomacy playing a key role in bilateral engagement
- Korean pop culture has seen exponential growth in India, especially among Gen Z and millennials, driving interest in language, fashion, and entertainment
- The festival is supported by the Embassy of the Republic of Korea and aims to promote mutual understanding and artistic exchange
Community Impact
- Over 20,000 visitors are expected, including students, influencers, and cultural enthusiasts from across Maharashtra and neighboring states
- Schools and colleges have been invited to participate in cultural competitions and Korean language quizzes
- The event is free to attend, with prior registration required for select workshops and performances
Outlook
- Organizers plan to take the showcase to other Indian cities including Delhi, Bengaluru, and Hyderabad in 2026
- The success of the Mumbai edition could pave the way for long-term cultural collaborations, including film co-productions and academic exchanges
- Analysts view the event as a soft power milestone, reinforcing Korea’s cultural footprint in India
Sources: Korean Cultural Centre India, Times of India, Hindustan Times