Titan Watches CEO Kuruvilla Markose announced a dual growth strategy—premiumising its portfolio through collaborations like Ducati while strengthening mass-market offerings. With 16% growth over five years and Helios expanding 27% YoY, Titan aims to balance aspirational branding with affordability, reinforcing its leadership in India’s watch retail sector.
Kuruvilla Markose, CEO of Titan’s Watches Division, outlined the company’s dual-engine growth strategy—deepening its premium play while simultaneously strengthening its mass-market offerings. In an interview, Markose emphasized that Titan will continue to premiumise its portfolio through collaborations and aspirational products, while ensuring the middle and entry-level segments remain robust.
Key Highlights
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Premiumisation Drive: Titan is pushing collaborations like its tie-up with Ducati, aimed at capturing the upper-price, lifestyle-focused consumer base.
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Mass Market Growth: Despite premium focus, Titan remains committed to expanding affordable ranges, ensuring inclusivity across consumer segments.
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Sustained Growth: The company has recorded 16% growth over the past five years, with premiumisation expected to sustain momentum.
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Retail Expansion: Titan’s multi-brand watch chain Helios grew 27% YoY in Q2FY25, supported by aggressive store additions.
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Strategic Balance: Markose highlighted Titan’s ability to balance aspirational branding with accessibility, reinforcing its leadership in India’s watch market.
This strategy positions Titan to capture both aspirational urban consumers and value-driven buyers, ensuring long-term resilience in a competitive retail landscape.
Sources: BusinessWorld