Lahori Zeera Eyes Rs 800 Crore Mark with Bisleri-Inspired Expansion Strategy

Motilal Oswalbacked Lahori Zeera is doubling down on its growth ambitions by adopting a cobottling model inspired by Bisleri, aiming to dominate India’s Rs 10 ethnic cola segment. The homegrown brand, known for its cuminflavoured carbonated drink, is betting on hyperlocal manufacturing and distribution to challenge beverage giants like CocaCola and PepsiCo.

 

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With a Bisleristyle distribution strategy and rising demand for traditional flavours, Lahori Zeera is positioning itself as a serious contender in India’s evolving beverage market.

 

Sources: Moneycontrol, Economic Times, The Arc.