Lahori Zeera Eyes Rs 800 Crore Mark with Bisleri-Inspired Expansion Strategy

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Motilal Oswalbacked Lahori Zeera is doubling down on its growth ambitions by adopting a cobottling model inspired by Bisleri, aiming to dominate India’s Rs 10 ethnic cola segment. The homegrown brand, known for its cuminflavoured carbonated drink, is betting on hyperlocal manufacturing and distribution to challenge beverage giants like CocaCola and PepsiCo.

Key highlights:

Lahori Zeera reported Rs 535 crore in revenue for FY25 and is targeting Rs 800 crore in FY26.
The company has signed four cobottlers and plans to onboard 20 more within two years, enabling a manufacturing footprint every 200 km across India.
This assetlight model allows rapid scaling while retaining control over raw materials and sales.

Market positioning:

Lahori’s flagship product is available in 160 ml and 240 ml packs, with the Rs 10 variant driving massmarket appeal.
The brand also offers lemonbased drinks like shikanji, catering to regional tastes and inhome consumption.
North India remains its strongest market, with repeat purchases forming a large share of sales.

Competitive landscape:

Reliancebacked Campa Cola offers retailers margins of 6–8 percent, compared to 3.5–5 percent from Coke and Pepsi. Lahori maintains a steady margin model despite rising competition.
The Rs 200 crore funding from Motilal Oswal Wealth tripled Lahori’s valuation to Rs 2,800 crore, fueling its expansion plans.

With a Bisleristyle distribution strategy and rising demand for traditional flavours, Lahori Zeera is positioning itself as a serious contender in India’s evolving beverage market.

Sources: Moneycontrol, Economic Times, The Arc.