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Libas Consumer Products Ltd., a diversified Indian SME engaged in ethnic fashion and specialty food products, has announced plans to import raw material worth Rs 80–100 million (Rs 8–10 crore) for the current financial year. The bulk of this procurement will be dedicated to importing high-grade rock salt from Egypt, marking a strategic move to strengthen its Gangji Rock Salt vertical and meet rising domestic demand.
This development comes as Libas continues to expand its footprint in the wellness and culinary segments, leveraging its sourcing capabilities and international partnerships to deliver premium-grade products to Indian consumers.
Key Highlights from the Procurement Plan
- Libas will import Egyptian rock salt valued between Rs 8 crore and Rs 10 crore in FY26
- The raw material will be used for Gangji Rock Salt processing and packaging
- Imports will be routed through SAK Egypt Co., a leading exporter of raw materials including marine and rock salt
- The company aims to scale its salt-based product line across retail and institutional channels
- This marks Libas’s largest raw material import commitment to date
Strategic Rationale Behind the Move
Libas’s decision to source rock salt from Egypt is driven by both quality and supply chain considerations. Egyptian rock salt, particularly from marine lake regions, is known for its purity, mineral content, and suitability for culinary and therapeutic applications. By securing a steady supply from SAK Egypt Co., Libas aims to:
- Ensure consistent quality across its Gangji Rock Salt offerings
- Meet growing demand from health-conscious consumers and Ayurveda-based wellness brands
- Expand its distribution footprint across Tier 1 and Tier 2 cities in India
- Reduce dependency on domestic suppliers facing seasonal and logistical constraints
Product Expansion and Market Positioning
Libas’s Gangji Rock Salt line includes edible salt, bath crystals, and therapeutic blends. The company has positioned the brand as a premium alternative to conventional table salt, emphasizing natural sourcing, mineral richness, and holistic health benefits.
- Retail formats include 500g and 1kg packs, with plans for bulk institutional packaging
- The brand is available on leading e-commerce platforms and select wellness stores
- Libas is exploring co-branding opportunities with Ayurvedic clinics and spa chains
- Marketing campaigns will highlight the Egyptian origin and purity certification
Financial and Operational Impact
The Rs 8–10 crore import commitment is expected to be spread across two procurement cycles in FY26. Libas will finance the imports through internal accruals and short-term trade credit. The company anticipates a margin boost from value-added processing and premium pricing.
- FY25 revenue from the Gangji Rock Salt segment stood at Rs 12.4 crore
- With expanded sourcing, Libas targets Rs 20 crore in segment revenue for FY26
- Operational profit margins are expected to improve by 3–4 percentage points
- The company is investing in automated packaging and mineral testing infrastructure
Industry Context and Competitive Landscape
India’s specialty salt market is witnessing a surge in demand, driven by wellness trends and culinary diversification. Libas competes with brands like Urban Platter, Organic India, and Tata Salt’s Himalayan range. Its focus on Egyptian rock salt gives it a unique positioning in terms of origin and mineral profile.
- The Indian market for premium edible salts is projected to grow at 11 percent CAGR through 2028
- Imports from Egypt are favored for their consistency and compliance with food-grade standards
- Libas’s dual presence in fashion and wellness gives it cross-category visibility
Sources: Screener.in, SAK Egypt Co., IndexBox Egypt Salt Market Report.
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