ListEngage Joins TCS To Boost AI And Salesforce Capabilities

Image Source: Business Today

Tata Consultancy Services Has Acquired U.S.-Based Salesforce Partner ListEngage For $72.8 Million, Enhancing Its AI-Driven Digital Transformation Capabilities. The Deal Adds Over 100 Certified Professionals And Expands TCS’s Reach In Marketing Cloud, Data Cloud, And CRM Solutions For Global Salesforce Customers.

A strategic move to scale innovation

Tata Consultancy Services (TCS) has officially acquired ListEngage, a Massachusetts-based Salesforce consultancy, in a deal valued at $72.8 million. Announced on October 9, 2025, the acquisition marks a significant step in TCS’s strategy to deepen its expertise in Salesforce technologies and expand its footprint in the U.S. market.

ListEngage, founded in 2018, is known for its specialized work in Salesforce Marketing Cloud, Data Cloud, Agentforce, and CRM solutioning. With over 400 Salesforce certifications and a fully remote team, the company brings a wealth of experience in AI-powered digital transformation.

Enhancing AI and cross-cloud capabilities

The acquisition strengthens TCS’s ability to deliver personalized, scalable solutions across industries. By integrating ListEngage’s AI advisory services and cross-cloud expertise, TCS aims to accelerate innovation for enterprise clients seeking advanced customer engagement tools.

The move also aligns with TCS’s broader goal of expanding its local workforce in the United States and enhancing its global delivery model.

Key highlights:
- TCS acquires 100% stake in ListEngage for $72.8 million
- Adds 100+ Salesforce-certified professionals to TCS’s team
- Strengthens capabilities in Marketing Cloud, Data Cloud, and CRM
- Boosts AI-driven personalization and digital transformation services
- Expands TCS’s U.S. presence and remote delivery model

What it means for Salesforce customers

For existing and prospective Salesforce clients, the acquisition promises faster project delivery, deeper customization, and more intelligent engagement strategies. TCS’s expanded capabilities will allow businesses to leverage AI for predictive analytics, customer journey mapping, and real-time personalization.

ListEngage’s integration into TCS is expected to enhance service quality and provide clients with access to a broader pool of certified experts and cutting-edge tools.

Sources: PR Newswire, TCS.com, NDTV Profit