Lucent Drops the Hammer—Now Owns Mobavenue, Lock, Stock & Server Stack

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Lucent Industries Ltd has officially acquired 100% equity in Mobavenue Media Pvt Ltd, marking a strategic pivot into the highgrowth digital advertising space. The move is expected to reshape Lucent’s identity and revenue model, aligning it with India’s booming adtech ecosystem.

Key Developments:

Lucent’s board approved the full acquisition on July 2, 2025, following weeks of speculation and a trading window freeze to ensure regulatory compliance.
Mobavenue, a mobilefirst performance marketing firm, brings in over ₹180 crore in FY25 revenue with EBITDA margins exceeding 22 percent.
The acquisition is expected to be earningsaccretive from day one, with integration plans already underway.

Strategic Rationale:

Lucent aims to diversify beyond its industrialtech roots by embedding Mobavenue’s AIdriven ad solutions into its digital infrastructure offerings.
The deal unlocks crossselling potential across Lucent’s existing telecom and FMCG clients, many of whom maintain large digital ad budgets.
A corporate rebrand is on the cards, signaling a broader repositioning in the digital economy.

Integration Blueprint:

Joint account teams will ensure client continuity across Mobavenue’s 400+ advertisers.
A unified tech stack will merge Lucent’s supplychain analytics with Mobavenue’s media performance tools.
Talent retention, especially Mobavenue’s 120member tech team, is a top priority.

Market Impact: