Lucent Industries Ltd is set to explore a potential merger with Mobavenue Media, a move that could significantly boost its tech capabilities. The company's board will meet on February 7, 2025, to consider a draft scheme of amalgamation. Mobavenue, a growth and tech platform, specializes in MadTech solutions for brands, agencies, and publishers. This strategic merger aims to vertically expand Lucent's business into the rapidly growing MarTech and AdTech sectors. The move follows recent board appointments, including Mobavenue's founders Ishank Joshi, Kunal Kothari, and Tejas Rathod, signaling a clear intent to integrate Mobavenue's expertise into Lucent's operations.
Sources: BSE India, Economic Times, Business Standard