Saboo Sodium Chloro Ltd acquired 23,300 sq. meters near Udaipur Airport to build its luxury resort, Samskara Udaipur, featuring 250 rooms and premium facilities. With over 700 keys planned across Rajasthan, the project marks SSCL’s entry into hospitality, targeting India’s wedding and tourism market, with completion expected by 2027.
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Saboo Sodium Chloro Ltd (SSCL), traditionally known for its salt and chemical manufacturing, has announced a major diversification move by acquiring 23,300 square meters of prime land near Udaipur Airport. The land purchase marks the company’s entry into the hospitality sector, with plans to construct a flagship luxury resort named Samskara Udaipur.
Landmark Acquisition
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The newly acquired land will host a 250-key luxury resort, featuring multiple dining options, recreational facilities, and premium amenities.
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The project is strategically located near Udaipur Airport, targeting India’s booming wedding and tourism market.
Expansion Strategy
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SSCL has already set up a 6,500 sq. ft. office in Udaipur to oversee the project.
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With this development, the company now has over 700 keys in its Rajasthan pipeline, spanning Jaipur, Udaipur, and Jawai.
Market Impact
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The resort is expected to open by 2027, positioning SSCL as a new player in India’s luxury hospitality space.
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Analysts view this diversification as a bold step, leveraging Rajasthan’s reputation as a global destination for weddings and leisure tourism.
This move highlights SSCL’s ambition to transform from a traditional manufacturer into a diversified enterprise with strong hospitality credentials.
Sources: ScanX News, The Hindu BusinessLine
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