MakeMyTrip Unveils Global Tours Platform With 200,000 Experiences Across 130 Countries
MakeMyTrip has launched a comprehensive global tours and experiences platform, offering Indian travellers access to over 200,000 curated activities across 1,100 cities in 130 countries. The move marks a strategic leap toward becoming a full-service travel superapp.
Key Highlights From The Launch
- The platform integrates international tours, cultural excursions, adventure activities, and culinary classes into MakeMyTrip’s existing app and website
- Users can now pre-book experiences such as Eiffel Tower visits, desert safaris, helicopter rides, and sumo shows in INR, eliminating currency conversion hassles
- The offering includes a 24/7 assistance desk and seamless itinerary integration via the “MyTrips” dashboard
- The initiative builds on MakeMyTrip’s domestic “Experiences” feature introduced in 2018, now expanded globally through partnerships with international providers
Strategic Rationale And Consumer Impact
- The platform addresses fragmented booking experiences faced by Indian outbound tourists, including scattered information and last-minute availability issues
- It simplifies travel budgeting by allowing users to lock in experience costs before departure, shielding them from foreign exchange volatility
- The launch supports MakeMyTrip’s long-term vision to offer end-to-end travel planning, from flights and hotels to local experiences
Outlook
As experience-based travel gains momentum, MakeMyTrip’s global expansion positions it to capture a larger share of discretionary travel spending. The platform is now live and accessible via its mobile app and website.
Sources: Hindustan Times, Business Standard, Economic Times Travel, Rediff Money, ShortTermRentalz.
MakeMyTrip has launched a comprehensive global tours and experiences platform, offering Indian travellers access to over 200,000 curated activities across 1,100 cities in 130 countries. The move marks a strategic leap toward becoming a full-service travel superapp.
Key Highlights From The Launch
- The platform integrates international tours, cultural excursions, adventure activities, and culinary classes into MakeMyTrip’s existing app and website
- Users can now pre-book experiences such as Eiffel Tower visits, desert safaris, helicopter rides, and sumo shows in INR, eliminating currency conversion hassles
- The offering includes a 24/7 assistance desk and seamless itinerary integration via the “MyTrips” dashboard
- The initiative builds on MakeMyTrip’s domestic “Experiences” feature introduced in 2018, now expanded globally through partnerships with international providers
Strategic Rationale And Consumer Impact
- The platform addresses fragmented booking experiences faced by Indian outbound tourists, including scattered information and last-minute availability issues
- It simplifies travel budgeting by allowing users to lock in experience costs before departure, shielding them from foreign exchange volatility
- The launch supports MakeMyTrip’s long-term vision to offer end-to-end travel planning, from flights and hotels to local experiences
Outlook
As experience-based travel gains momentum, MakeMyTrip’s global expansion positions it to capture a larger share of discretionary travel spending. The platform is now live and accessible via its mobile app and website.
Sources: Hindustan Times, Business Standard, Economic Times Travel, Rediff Money, ShortTermRentalz.