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In a bold diversification move, Manbro Industries Ltd has announced board approval for the acquisition of a 90 percent equity stake in GoTripily Travel Services Pvt Ltd for Rs 150 crore. The acquisition marks Manbro’s first foray into the travel technology and services sector, signaling a strategic pivot from its core industrial and infrastructure operations toward consumer-facing digital platforms.
Key Highlights from the Acquisition Announcement
Manbro Industries will acquire 90 percent of GoTripily Travel Services Pvt Ltd for a total consideration of Rs 150 million.
The board approved the transaction during its meeting held on September 2, 2025, under Regulation 30 of SEBI’s Listing Obligations and Disclosure Requirements.
The acquisition is expected to be completed in phases, with initial capital infusion earmarked for platform expansion and operational scaling.
Strategic Rationale Behind the Move
Entry into High-Growth Travel Tech
GoTripily operates a fast-growing digital travel platform offering curated itineraries, AI-powered booking tools, and real-time travel assistance.
With India’s travel and tourism sector rebounding post-pandemic, Manbro aims to tap into rising demand for tech-enabled travel solutions.
Diversification Beyond Core Industrial Segments
Traditionally focused on steel, infrastructure, and recycling, Manbro has recently been expanding into new verticals including vehicle scrappage and engineered components.
The GoTripily acquisition adds a consumer-facing dimension to its portfolio, potentially unlocking new revenue streams and brand visibility.
Synergy with Logistics and Infrastructure Assets
Manbro’s existing logistics and infrastructure capabilities could support GoTripily’s backend operations, including fleet management and regional expansion.
The integration may also enable bundled offerings such as travel-plus-logistics packages for corporate clients.
About GoTripily Travel Services Pvt Ltd
Founded in 2021, GoTripily has quickly gained traction among millennial and Gen Z travelers for its personalized travel planning and mobile-first interface.
The company reported a 300 percent year-on-year growth in bookings and has partnerships with over 1,200 hotels, airlines, and local tour operators.
Its proprietary algorithm matches user preferences with dynamic pricing and availability, offering a seamless booking experience.
Financial and Operational Implications
Capital Allocation
The Rs 150 crore investment will be funded through internal accruals and strategic debt instruments.
A portion of the capital will be used to enhance GoTripily’s tech stack, expand its customer support infrastructure, and onboard new vendors.
Revenue Projections
Analysts estimate that GoTripily could contribute Rs 50–70 crore in topline revenue to Manbro Industries by FY 2026–27.
The travel vertical is expected to operate as a separate business unit under Manbro’s consumer services division.
Governance and Oversight
Manbro will appoint two directors to GoTripily’s board and establish a joint steering committee to oversee integration and strategic planning.
The remaining 10 percent stake will be retained by GoTripily’s founders, who will continue to lead day-to-day operations.
Market Reaction and Investor Sentiment
Manbro’s stock rose 1.8 percent following the announcement, reflecting investor optimism about the company’s diversification strategy.
Market analysts view the acquisition as a calculated risk, with potential upside if GoTripily scales effectively and captures market share in India’s fragmented travel tech space.
The move also aligns with broader trends of industrial conglomerates entering digital consumer markets to hedge against cyclical downturns.
Conclusion
Manbro Industries’ acquisition of GoTripily Travel Services marks a significant milestone in its evolution from a traditional industrial player to a diversified business group with digital ambitions. With Rs 150 crore committed and a 90 percent controlling stake secured, the company is betting big on India’s travel renaissance and the power of tech-driven consumer engagement. As integration unfolds, stakeholders will be watching closely to see how this new chapter reshapes Manbro’s growth narrative.
Sources: The Economic Times, Stock Insights2, OREACO FerrumFortis
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