New Nestle India Chairman & MD Manish Tiwary is betting on technology to make the 113-year-old FMCG major “fast, flexible and focused”. His agenda: end‑to‑end digitisation, consumer-first decision-making, sharper cost optimisation and deeper brand penetration, with volume-led growth across urban and rural markets at the core of the strategy.
Manish Tiwary, who took charge as Chairman and Managing Director of Nestle India in August 2025, is bringing an Amazon-style digital and consumer-obsessed mindset to the packaged foods giant. His mantra—“fast, focused and flexible”—leans heavily on technology to reset how Nestle plans, manufactures, distributes and markets products in a hyper-competitive FMCG landscape.
Tiwary plans to digitise the value chain from supply planning to distribution, use data-led insights to keep a “consumer in the empty chair” at every meeting, and redeploy tech-driven efficiency gains into brand building and category penetration. Rather than large inorganic bets, he is prioritising organic growth, healthier product variants, quick-commerce driven reach and rural expansion while insisting that technology should enhance people’s capability, not replace them.
Key Highlights
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Tech push to make Nestle India “fast, focused, flexible”, inspired by Tiwary’s Amazon and HUL experience.
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End‑to‑end digitisation of supply planning, factories and distribution; innovation cycle time already cut sharply.
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Strategy anchored in consumer-first thinking, organic penetration, healthier SKUs and brand investments over big-ticket M&A.
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Technology to drive cost optimisation and agility, while supporting scale-up in rural, premium and quick-commerce channels.
Sources: PTI interview via Rediff Money, Business Standard, NDTV Profit, Outlook Business, The Hindu BusinessLine, Storyboard18.