Image Source : Fortune India
Marico Ltd is in advanced talks to acquire Cosmix, a direct-to-consumer protein brand, to bolster its nascent nutrition portfolio. The deal, valued around ₹200-300 crore, targets health-conscious millennials amid booming wellness demand in India.
Show more
Acquisition Buzz
FMCG giant Marico, known for Parachute and Saffola, seeks to deepen its foray into functional foods via Cosmix's popular protein snacks and shakes. Talks are at Letter of Intent stage, with due diligence underway; closure expected in Q1 FY26.
Key Highlights
-
Target Profile: Cosmix (The Whole Truth Foods arm); ₹100+ Cr revenue; 100% online sales via app/site.
-
Strategic Fit: Complements Marico's 2023 protein launches; eyes 20% nutrition segment growth.
-
Deal Terms: All-cash; valuation 2-3x sales; no debt on Cosmix books.
-
Market Context: Protein market at ₹5,000 Cr, growing 30% YoY; rivals like Epigamia, Yoga Bar in race.
Sources: Economic Times, Moneycontrol
Stay Ahead – Explore Now!
TCS's Uncertainty Challenge: How Project Rampdowns Are Impacting Performance
Advertisement
Advertisement