Maruti & DPIIT Shift Gears: Driving Startups to the Fast Lane of Mobility & Manufacturing!

 

Maruti Suzuki India Limited signed a strategic agreement with the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, to boost India's startup ecosystem by promoting technology-led innovation in automobile manufacturing and mobility industries. The Memorandum of Understanding (MoU) signed on July 23, 2025, aims to accelerate innovation and scale-up promising startups.

 

Key Highlights: Enabling Startups through Industry Access and Mentorship

 

Startups registered under DPIIT's 'Startup India' can avail the chance to be a part of Maruti Suzuki's innovation initiatives like Accelerator, Incubation, Mobility Challenge, and Nurture.

 

Shortlisted startups gain expert guidance, deep industry knowledge, and access to Maruti Suzuki's large network and infrastructure, with a real-world testbed for validating and scaling up their solutions.

 

The partnership establishes a dynamic ecosystem to match startups with incubators, accelerators, and investors, enabling market readiness and scale-up.

 

Maruti Suzuki has screened over 5,220 startups in six years, engaged with about 150 of them, and onboarded 28 as partners providing tangible value to its business.

 

DPIIT Joint Secretary Shri Sanjiv underlined the collaboration as a platform for translating ideas into market-ready mobility and manufacturing innovations that enhance India's industrial leadership.

 

The partnership is in line with the Government's marquee programs 'Startup India' and 'Make in India,' strengthening innovation-driven economic development.

 

Strategic Vision and Impact

 

Through this collaboration, Maruti Suzuki is looking to leverage its manufacturing legacy and scale to nurture innovative technologies in electric mobility, connected vehicles, and smart manufacturing. By establishing an ecosystem that blends the agility of startups with Maruti's business experience, the collaboration aims to drive India's transformation towards future-ready mobility solutions with social and business benefits.

 

Sources: CXOToday, Economic Times, Outlook Business