India’s auto sector is witnessing a festive boom, with Maruti Suzuki set to cross 50,000 vehicle deliveries during Dhanteras—its highest ever. Hyundai Motor India also reported a 20% year-on-year growth. The surge is driven by GST rate cuts, strong consumer sentiment, and strategic product launches across both brands.
Auto Festive Frenzy: Maruti Suzuki and Hyundai Ride High on Dhanteras Demand
India’s passenger vehicle market is revving up this festive season, with Maruti Suzuki India Ltd and Hyundai Motor India reporting robust sales during Dhanteras 2025. The two-day celebration, traditionally considered auspicious for new purchases, has brought record-breaking momentum for the country’s top carmakers.
Key Highlights from the Festive Sales Surge:
Maruti Suzuki’s Historic Milestone
Maruti Suzuki is poised to cross 50,000 vehicle deliveries over the Dhanteras weekend, a first in its history.
By 6 PM on the first day alone, the company had already delivered 38,500 vehicles, with expectations to surpass the 50,000 mark by the end of the second day.
Hyundai’s Double-Digit Growth
Hyundai Motor India reported a 20% increase in Dhanteras sales compared to last year, delivering approximately 14,000 vehicles.
The growth is attributed to new model launches, festive offers, and improved supply chain readiness.
GST 2.0 Boosts Demand
The recent GST rate cuts on several vehicle categories have made cars more affordable, fueling consumer enthusiasm.
Maruti Suzuki alone has recorded over 450,000 bookings and 325,000 retail sales in the month following the tax relief.
Consumer Sentiment and Market Trends
Despite Dhanteras falling on a Saturday—traditionally avoided by some buyers—sales remained strong, indicating resilient consumer confidence.
The festive period also saw a rise in first-time car buyers and urban-to-rural demand spread.
Outlook for the Season
With Diwali and year-end promotions ahead, automakers expect the positive momentum to continue, potentially closing the calendar year with record sales.
This festive season has reaffirmed the resilience and growth potential of India’s auto sector, with leading brands capitalizing on policy support and consumer optimism.
Sources: Business Standard, India Today, Moneycontrol