Max Makes Waves in Southeast Asia, but Netflix Reigns Supreme

Warner Bros. Discovery's Max streaming service has launched successfully in Southeast Asia, Taiwan, and Hong Kong, with HBO, Harry Potter, and DC Universe content. Netflix remains the streamer to beat in the region even with this rollout. With 301.6 million Asian Pacific subscribers and robust growth within the region, Netflix raked in $3.76 billion in revenue during 2023. The OTT Video segment in Southeast Asia is expected to expand by 6.77% from 2025 to 2029, reaching a value of $6.25 billion by the year 2029. Both platforms are primed for noteworthy growth in future years as streaming competition increases.

 

Sources: Warner Bros. Discovery Press Release, Statista, Evoca TV