Maxposure’s Bluebird Advertising Bags NHPC Printing Mandate in Strategic Public Sector Push

In a significant stride for public sector branding, Bluebird Advertising—a wholly owned subsidiary of Maxposure Limited—has been appointed the official printing partner for NHPC (National Hydroelectric Power Corporation). This collaboration marks another milestone in Maxposure’s growing portfolio of government and infrastructure clients, reinforcing its position as a trusted communications and media partner.

 

The partnership will see Bluebird Advertising manage the endtoend printing requirements for NHPC, including highsecurity identity materials, corporate publications, and internal communication assets. Known for its fourdecade legacy and membership in the Indian Newspaper Society since 1982, Bluebird brings deep expertise in precision printing and media planning.

This development follows Maxposure’s recent acquisition of Bluebird Advertising, a move aimed at consolidating its capabilities in integrated communication services. The NHPC deal is expected to unlock further opportunities in the PSU ecosystem, where demand for secure, highquality print solutions remains robust.

 

Key Highlights:

This collaboration not only enhances NHPC’s communication infrastructure but also underscores Maxposure’s growing influence in India’s institutional media landscape.

 

Sources: Maxposure Media, ThePrint, HRNxt