Global beauty giant Maybelline New York has announced Kiara Advani as its new brand ambassador in India. The Bollywood star embodies confidence, authenticity, and modern self-expression, aligning with Maybelline’s evolving vision of beauty. Advani will front campaigns that highlight individuality, making makeup an extension of identity rather than transformation.
In a landmark move, Maybelline New York, the world’s leading makeup brand, has welcomed Kiara Advani as its official brand ambassador for India. The announcement, made on February 2, 2026, marks a fresh chapter for the brand, emphasizing beauty rooted in self-expression, authenticity, and individuality.
Kiara Advani, one of Indian cinema’s most celebrated actors, will represent Maybelline across campaigns in India. Her persona aspirational yet relatable resonates with the brand’s ethos of empowering women to embrace makeup as a reflection of their mood, mindset, and identity.
Key Highlights:
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New Ambassador: Kiara Advani joins Maybelline New York in India.
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Vision: Beauty as self-expression, not transformation.
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Campaigns: Advani to feature in upcoming India-focused campaigns.
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Brand Ethos: Confidence, authenticity, and individuality at the core.
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Market Impact: Strengthens Maybelline’s presence in India’s fast-growing beauty industry.
This partnership signals Maybelline’s commitment to redefining beauty standards in India, blending global appeal with local resonance. With Kiara Advani at the forefront, the brand aims to inspire a new generation of consumers to embrace makeup as a powerful tool of self-expression.
Sources: PRNewswire; BestMediaInfo; Maybelline India Press Release