Metro Gets Clarks in Step—Exclusive Deal Spans India and Beyond

Image Source: 101 City Mall

Metro Brands Ltd (NSE: METB.NS), India's fast-growing specialist in high-end footwear, has been made the exclusive distribution partner of rights holder for Britain's iconic footwear brand Clarks. The partnership is a strategic milestone in expanding Metro's portfolio of high-end brands and underscoring its growing presence in South Asia's retail landscape.

1. Highlights of the Partnership

The deal grants Metro Brands exclusive rights to distribute and sell Clarks products across India and parts of the surrounding markets.
Distribution will be via exclusive brand outlets (EBOs), multi-brand retailing stores, and digital platforms, including Metro's own digital platforms.
The move builds on Metro's existing tie-up with Clarks, now elevated to a regional strategic partnership.

2. Strategic Significance

Clarks, with its heritage craft and comfort-focused strategy, will benefit from Metro's wide market reach and retail expertise.
Metro Brands operates over 600 outlets across 136 cities, with strong presence in Tier I and Tier II cities.
The alliance is expected to accelerate Clarks' pan-India reach and augment Metro's premium segment top-line as well.

3. Company Snapshot

Metro Brands' portfolio includes in-house and licensed brands such as Mochi, Walkway, FitFlop, Crocs, and now Clarks.
Metro Brands has been quietly developing its omnichannel capabilities with digital sales increasingly contributing to revenues.

Sources: Metro Brands, Wikipedia, ET Retail