Mother Dairy’s ‘Aai Jaisi Mumbai’: Celebrating the City That Nurtures Like a Mother!

Updated: May 17, 2025 03:22

Mother Dairy has launched ‘Aai Jaisi Mumbai,’ a hyperlocal spin on its iconic ‘Maa Jaisi’ campaign, paying tribute to Mumbai’s unique, mother-like spirit. Conceptualized by Ogilvy, the campaign captures everyday moments where Mumbaikars show selflessness, resilience, and warmth-mirroring the nurturing care of a mother. The evocative black-and-white DVC, set to a street-style rap, showcases scenes from local trains, tapris, and Mumbai’s iconic spots, highlighting acts of kindness that define the city’s soul. Managing Director Manish Bandlish said, “Mumbai embodies the qualities of a mother-resilient, welcoming, and quietly generous.” ‘Aai Jaisi Mumbai’ aims to deepen Mother Dairy’s bond with the city, reinforcing its promise of care and nourishment. Source: Passionate in Marketing

Stay Ahead – Explore Now! Finance Minister Takes Center Stage: Sitharaman to Grace ET Awards 2025

‹›

STORIES YOU MAY LIKE

Suryoday Small Finance Bank Sees Profit Dip Amid Rising NPAs, Eyes Rs 1,000 Cr Fundraise

Akzo Nobel India Delivers Stellar Q2 Performance Driven by Exceptional Gains

Natural Gas Futures Edge Up 1.6% After EIA Storage Build Matches Expectations

‹›