Indian haircare brand Moxie Beauty has partnered with Unicommerce Esolutions Ltd, a leading SaaS-based e-commerce enablement platform, to streamline its online operations. The collaboration will enhance order management, inventory tracking, and delivery efficiency across multiple sales channels, supporting Moxie’s rapid growth and strengthening its digital-first strategy in India’s beauty market.
Strategic Partnership for Scalable Growth
Moxie Beauty, known for its haircare solutions tailored to Indian hair types and climatic conditions, has announced a partnership with Unicommerce Esolutions Ltd to strengthen its e-commerce backbone. The move comes as Moxie scales operations following its recent $15 million funding round, aimed at expanding R&D and distribution.
Through Unicommerce’s platform, Moxie will integrate order processing, inventory management, and logistics coordination across marketplaces, D2C channels, and quick commerce platforms. This will ensure faster deliveries, reduced errors, and improved customer experience, critical for a brand competing in India’s fast-growing beauty and personal care sector.
Industry experts highlight that the partnership reflects a broader trend of D2C brands leveraging SaaS platforms to achieve operational efficiency and scale sustainably.
Key Highlights
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Partnership Scope: Moxie Beauty collaborates with Unicommerce for e-commerce enablement.
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Operational Gains: Streamlined order management, inventory tracking, and delivery efficiency.
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Growth Context: Follows Moxie’s $15M funding for R&D and distribution expansion.
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Customer Impact: Faster, more reliable deliveries across multiple sales channels.
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Sector Trend: D2C brands increasingly adopt SaaS platforms for scalability.
Sources: Business Upturn, StartupTalky, StartupStars