DB Corp Ltd, one of India’s leading media conglomerates and the parent company of MY FM, has been awarded licenses for 14 new radio stations, marking a significant expansion of its broadcast footprint. This development reinforces MY FM’s position as India’s largest local FM network and aligns with DB Corp’s strategy to deepen its presence in Tier II and Tier III cities, where it already commands strong brand loyalty through its print and radio offerings.
Key Highlights
DB Corp’s MY FM has secured 14 new radio station licenses from the Ministry of Information and Broadcasting.
The new stations will be launched in strategic locations across India, further consolidating MY FM’s reach in regional markets.
The expansion will take MY FM’s total network to 44 stations, strengthening its leadership in the local FM segment.
Strategic Expansion Focus
Geographic Reach The new licenses are expected to cover emerging urban clusters and high-growth regional markets, including cities in Rajasthan, Madhya Pradesh, Chhattisgarh, and Maharashtra. These additions will enhance MY FM’s ability to serve hyperlocal audiences with customized content.
Brand Synergy MY FM’s expansion complements DB Corp’s print media dominance in the same geographies, allowing for cross-platform advertising solutions and deeper audience engagement.
Content Localization The new stations will follow MY FM’s proven bottom-up approach, focusing on local music, community-driven programming, and regional language content tailored to each city’s cultural identity.
Operational and Financial Impact
The rollout of 14 new stations will be phased over the next 12–18 months, with infrastructure and talent onboarding already underway.
DB Corp is expected to invest approximately ₹120–₹150 crore in capex and operational setup, funded through internal accruals and existing cash reserves.
The expansion is projected to increase MY FM’s revenue contribution by 18–22% over the next two fiscal years, with breakeven expected within 24–30 months per station.
Industry Context
India’s FM radio sector is undergoing a revival, driven by rising regional advertising spends, digital integration, and demand for vernacular content. With over 60% of India’s population residing in non-metro areas, radio remains a powerful medium for brand outreach and community engagement.
MY FM’s focus on Tier II and Tier III cities positions it uniquely to capture this demand, especially as advertisers seek cost-effective and high-impact platforms beyond metros.
Technology and Innovation
MY FM is integrating cloud-based broadcast systems and AI-driven playlist curation to enhance operational efficiency and listener experience.
The new stations will feature mobile app integration, allowing users to stream live content, participate in contests, and interact with RJs in real time.
DB Corp is also exploring podcasting and branded audio content as part of its digital monetization strategy.
Leadership Commentary
Rahul Namjoshi, CEO of MY FM, emphasized the network’s commitment to expanding responsibly while maintaining its core philosophy of emotional connection and local relevance. He noted that the new licenses reflect the government’s confidence in MY FM’s operational excellence and audience engagement model.
Outlook
The award of 14 new radio licenses marks a pivotal moment for DB Corp’s radio business. With a clear roadmap, strong financial backing, and deep market understanding, MY FM is poised to reinforce its leadership in India’s regional FM space.
As the stations go live, advertisers, listeners, and local communities can expect a vibrant mix of entertainment, information, and cultural programming that reflects the pulse of India’s heartland.
Source: DB Corp Ltd official announcement, August 13, 2025
