Nakoda Group Enters Beverage Market with ‘NO CTRL’ Energy Drink Launch

Image Source : Mint

Nakoda Group of Industries has announced its entry into the fast-moving consumer goods (FMCG) sector with the launch of ‘NO CTRL’, a youth-focused energy drink brand. The initial rollout begins October 24, 2025, in Maharashtra and nearby states, marking the company’s strategic shift from B2B food ingredients to B2C lifestyle products.

Nakoda Group of Industries, best known for its tutti frutti and food ingredient manufacturing, is making a bold leap into the beverage industry with the launch of its new energy drink brand, ‘NO CTRL’ (No Control). This move marks a significant diversification into the FMCG space, targeting India’s growing youth and urban consumer base.

🚀 Key Highlights:

Brand Launch & Rollout: The ‘NO CTRL’ energy drink will debut on October 24, 2025, across Maharashtra and adjoining states, with a phased nationwide rollout planned over the next two quarters.

Strategic Diversification: Nakoda’s entry into beverages reflects a strategic pivot from B2B to B2C, aiming to capitalize on India’s booming demand for functional and lifestyle drinks. The company plans to expand into carbonated soft drinks, flavored water, and non-alcoholic beverages under the same umbrella.

Target Audience: The brand is designed to appeal to Gen Z and millennial consumers, with bold packaging, high-energy branding, and a focus on urban retail and digital distribution channels.

Product Positioning: ‘NO CTRL’ will compete in the premium energy drink segment, offering a blend of caffeine, vitamins, and natural flavors. Nakoda aims to differentiate through clean-label ingredients and affordability.

Manufacturing & Distribution: Production will be handled at Nakoda’s upgraded facilities, with distribution partnerships already in place for retail chains and e-commerce platforms. The company is also exploring direct-to-consumer (D2C) models.

Leadership Commentary: Nakoda executives stated that the beverage vertical will be a growth engine for the company, with plans to invest in brand-building, influencer marketing, and experiential campaigns.

📌 Notable Updates:

Nakoda Group is also pursuing trademark registrations and has received board approval for expanding its product categories.
The company’s diversification aligns with broader FMCG trends, where food ingredient firms are entering consumer-facing markets to boost margins and brand equity.
With ‘NO CTRL’, Nakoda Group is signaling its ambition to become a lifestyle brand, blending its manufacturing legacy with new-age consumer engagement.

Sources: 1. ScanX News 2. Nakoda Group Official Site 3. Bullu.in Business Update

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