Image Source: VRDB
Nazara Technologies, India’s only publicly listed gaming powerhouse, has announced the launch of Pokerverse VR, its much-anticipated virtual reality poker platform, marking a major leap into immersive social gaming. The launch is part of Nazara’s aggressive push to expand its footprint across cutting-edge gaming technologies, including VR, web3, and AI, while supporting the “Make in India” vision for global gaming innovation.
Pokerverse VR Launch:
Pokerverse VR is Nazara’s flagship virtual reality poker experience, designed to bring the thrill of live poker tables into a fully immersive, interactive 3D environment. Players can join real-time games, interact with avatars, and enjoy a lifelike casino atmosphere from home, targeting both Indian and international audiences.
Strategic Growth in VR Gaming:
The launch aligns with Nazara’s plan to release up to 20 new games across mobile, web3, VR, and PC platforms over the next 12–18 months, with investments of ₹1–3 crore per title. Pokerverse VR is among the first wave of these next-gen offerings, reflecting Nazara’s commitment to innovation and global competitiveness.
Developer and Community Support:
Through its Nazara Publishing division, the company is supporting Indian game developers with resources for design, localization, analytics, QA, and monetization. Pokerverse VR’s development involved mentorship from industry leaders and leverages Nazara’s robust network in gaming and esports.
Market Context and Opportunity:
India’s gaming market is booming, with revenues projected to reach $1.6 billion by 2027 and a user base of over 500 million gamers. VR gaming is emerging as a high-growth segment, and Pokerverse VR positions Nazara at the forefront of this trend, aiming to tap into both domestic and global demand.
Funding and Expansion:
Nazara recently raised over ₹1,600 crore from marquee investors, earmarking $100 million for global expansion and acquisitions in gaming and adtech. The company’s decentralized model allows its portfolio brands to operate autonomously while scaling rapidly.
Leadership Commentary:
CEO Nitish Mittersain stated, “Pokerverse VR is a milestone in our journey to deliver world-class, immersive gaming experiences. We are committed to nurturing Indian talent and bringing innovative products to a global audience.”
Insight
Pokerverse VR’s launch cements Nazara Technologies’ leadership in India’s gaming evolution, blending cutting-edge technology with deep market knowledge. As VR adoption grows, Nazara’s early investment in immersive social gaming is poised to drive user engagement and position the company as a global gaming innovator.
Source: NewsBytesApp, Economic Times, Nazara Technologies Newsroom
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