Neeraj Chopra Launches Athlete Management Firm Vel Sports After Ending Decade-Long Partnership With JSW Sports

India’s javelin star Neeraj Chopra, who has brought immense pride to the nation with his Olympic and World Championship victories, has now stepped into the business side of sports. On January 5, 2026, Chopra announced the launch of his athlete management firm, Vel Sports, signaling his intent to shape the future of athlete representation in India. This development follows his decision to end a ten-year-long partnership with JSW Sports, which had played a pivotal role in his rise to global stardom.  

Key highlights from the announcement include  

• Neeraj Chopra launched Vel Sports, his own athlete management firm, to represent and manage athletes.  
• He ended his decade-long association with JSW Sports, which began in 2016 and supported his journey to becoming an Olympic champion.  
• Chopra expressed gratitude to JSW Sports, acknowledging their role in his growth and achievements.  
• JSW Sports described the parting as one of “deep respect and pride,” celebrating the milestones achieved together.  
• Vel Sports will focus on athlete representation, sponsorships, and career management, aiming to create a holistic support system for sports professionals.  
• Industry experts view this move as a significant step in empowering athletes to take control of their careers and brand value.  
• The firm is expected to attract young talent across disciplines, leveraging Chopra’s credibility and global recognition.  
• Chopra emphasized that Vel Sports will carry forward the values of excellence, belief, and achievement that defined his journey so far.  

Neeraj Chopra’s decision to launch Vel Sports reflects a growing trend of athletes venturing into management and entrepreneurship. By leveraging his experience and stature, Chopra aims to build a platform that nurtures talent and ensures athletes receive the professional support needed to succeed on and off the field. The move also highlights the evolving sports ecosystem in India, where athlete-led initiatives are gaining prominence.  

Sources: Firstpost, Indian Express, Moneycontrol, India Today, Economic Times