Nestlé Orchard, a brand consumers have cherished for more than four decades, has unveiled a bold new look—emphasizing its dedication to innovation and the environment. The new packaging is not just a cosmetic change; it is a significant move toward Nestlé's worldwide commitment to making 100% of its packaging recyclable or reusable by 2025.
Key Highlights:
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Sustainable Packaging Revolution: Nestlé Orchard has switched from plastic to sustainably sourced paper straws for its whole ready-to-drink juice and dairy portfolio. This action reduces 45 million plastic straws a year, which means an 89% reduction in plastic usage at its Valsayn factory.
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Certified and Consumer-Friendly: The new paper straws are certified by the Forest Stewardship Council (FSC), with responsible sourcing. They maintain the familiar U-bend and are designed to be recycled as part of the beverage container, making them both functional and sustainable.
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Legacy of Firsts: Orchard was the first in the region to introduce Tetra Pak packaging and to cut sugar content by as much as 60%. Today, it again takes the lead with this packaging technology.
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Ongoing Initiatives: Nestlé is also formulating a paper straw wrap and initiating consumer education programs to encourage recycling with the goal of closing the loop on packaging waste.
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Brand Evolution: The new image is an expression of Orchard's heritage with a modern twist, as it captures current sustainability trends in line with Nestlé's wider ESG aspirations and consumer appetite for more sustainable products.
Nestlé Orchard's transformation goes beyond skin deep—it's a commitment to reinvent the way we consume and care for the planet for generations to come.
Source: Food Navigator, Nestlé Caribbean, Loop News