Not Just Popcorn: PVR Inox’s Movie Menu Now Features the Best of World Cinema

Image Source: The Indian Express

PVR Inox, the country's largest multiplex chain, is going extra miles to become the country's favorite destination for international cinema. With Indian viewers showing an unprecedented appetite for international films from all genres, Aamer Bijli, PVR Inox's senior marketing and innovation lead, has announced an aggressive expansion plan to bring a diverse range of Hollywood blockbusters, independent art house films, and even anime to Indian viewers in the next year.

Key Highlights:

Big Hollywood Slate Coming:

PVR Inox will be releasing a robust slate of foreign films like action thriller Ballerina starring Ana de Armas, Dwayne Johnson's Smashing Machine, third installment of Now You See Me, Aziz Ansari comedy Good Fortune starring Keanu Reeves and Seth Rogen, and anime film Shinchan: Kasukabe Dancers.

Strategic Studio Collaborations:

The firm has deepened relationships with top-tier studios such as Lionsgate, A24, Neon, Black Bear, and FilmNation, offering Indian viewers a regular flow of mainstream and indie films.

Genre Diversity Is Paramount:

PVR Inox's acquisition strategy is also genre-driven, where action movies take the lead because of their global appeal and ease of dubbing into local languages. The chain is also going the whole hog on anime and rom-com expansion, driven by the changing consumption patterns.

Three-Pronged Business Model:

The growth driver of the company is now operating on three cylinders, namely Hollywood films, Hindi local content, and live events like sports viewing and movies to develop an experiential cinema culture.

Luxury Experience and Localisation:

PVR Inox is also investing in newer formats like IMAX, 4DX, and Dolby Cinema and dubbing overseas content and marketing the same to reach out further.

India as a World Cinema Hub:

With the success of movies like Avatar. The Way of Water, Oppenheimer, and John Wick 4 (which made ₹4.5 million in India), PVR Inox believes India will be among the key markets for global premieres and marquee events.

Anime and Oscar-Winning Films Fuel Growth:

The anime popularity boom and the popularity of award-winning movies have introduced fresh sources of revenue, and certain film festivals have drawn young, urban consumers along with certain influencer promotion campaigns.

“What we see as the future is to ensure that the growing appetite in India is quenched. Every appetite has a particular genre, and we want to be at the forefront of bringing that genre to the Indian market.” — Aamer Bijli, PVR Inox With these strategic moves, PVR Inox stands poised to revolutionize India's world of cinema, making world cinema a more affordable and more exciting proposition than ever before.

Source: The Economic Times, NewsDrum, Devdiscourse, CNBC-TV18, The Telegraph India

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