Image Source: Times Of India
OnePlus has expanded its popular Nord audio line-up in India by launching the Nord Buds 3r, an affordable true wireless stereo (TWS) earbud targeting budget-conscious consumers seeking premium features. Priced at Rs 1,799 (introductory offer Rs 1,599), these earbuds blend powerful sound performance, intelligent AI noise cancellation, and lengthy battery endurance, redefining entry-level wireless audio in the Indian market.
Key Highlights: Product Features and Specifications
The Nord Buds 3r feature large 12.4mm titanium-coated dynamic drivers with titanized vibrating diaphragms, delivering deep bass, clear mids, and crisp highs for a rich audio experience.
Equipped with dual microphones on each earbud, AI-powered noise cancellation optimizes call clarity by using beamforming and anti-wind design to suppress background noise.
Playback battery life extends up to 12 hours on a single charge, further complemented by a 560mAh charging case providing an additional 42 hours—totalling 54 hours of music playtime, marking the longest in OnePlus’s TWS portfolio.
The earbuds boast an IP55 rating for dust and water resistance, enhancing durability during workouts and outdoor activities.
Bluetooth 5.4 connectivity supports low latency (47ms) game mode, dual-device simultaneous connection, Google Fast Pair, and effortless tap controls for voice assistants, playback, and call management.
OnePlus 3D Audio feature on compatible OnePlus smartphones offers a surround sound experience with accurate directional audio.
Customizable sound profiles include three pre-set equalizer modes and a six-band equalizer via the HeyMelody app, enabling users to tailor the sound signature to their preferences.
Additional Smart Features
AI Translation enables real-time language interpretation during calls.
Tap 2 Take allows quick photo capture via double-tap on the earbud.
Aqua Touch controls provide intuitive gesture-based operation.
Find My Earbuds functionality helps track misplaced buds, providing practical usability enhancements.
Price, Availability, and Color Options
Launched at Rs 1,799, the earbuds will be available in Aura Blue and Ash Black colors.
The product goes on sale starting September 8, 2025, via OnePlus’s official website, Amazon India, Flipkart, Myntra, Croma, Reliance, Vijay Sales, Bajaj Electronics, and other authorized retailers.
The introductory price of Rs 1,599 offers consumers an opportunity to experience premium features at a compelling value.
Additional discounts will be announced closer to the open sale date.
Competitive Position and Market Impact
The Nord Buds 3r aim to strengthen OnePlus’s footprint in the highly contested entry-level TWS segment, competing against offerings from Realme, Redmi, Boat, and Noise.
Its balanced feature set—including long battery life, AI noise cancellation, IP55 rating, and customization tools—addresses key customer priorities and differentiators.
The product leverages OnePlus’s reputation for quality and innovative technology in wireless audio at affordable price points.
Conclusion: Redefining Entry-Level Wireless Audio with Intelligent Features
With the launch of the Nord Buds 3r, OnePlus continues to democratize access to premium audio technology for Indian consumers, blending immersive sound, cutting-edge AI features, and best-in-class battery endurance into a competitively priced package. The earbuds reflect OnePlus’s commitment to deliver user-centric innovation and exceptional value, reinforcing its position as a leading player in India’s booming wireless audio market.
Sources: Business Standard, Gadgets 360, India TV News, FoneArena
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