OnePlus Pumps ₹6,000 Crore Into India: A Bold Move to Power Up Operations and Exports

OnePlus has made a significant Rs 6,000 crore investment under Project Starlight to boost manufacturing, R&D, and retail businesses in India up to 2027. The initiative is to make India a global export hub by augmenting local production at its Greater Noida plant and onboarding additional Indian component suppliers to reduce import reliance.

 

Founder Pete Lau underscored that the investment is on building India-focussed, long-term devices, enhancing customer experience with initiatives like the lifetime Green-Line Worry-Free promise, and consolidating AI-facilitated product launches across categories such as smartphones, wearables, and tablets.

 

In line with the government's Rs 22,919 crore production-linked incentive (PLI) scheme, OnePlus is also enhancing relationships with partners like Reliance Digital and Vijay Sales in order to push physical presence higher. It will attempt to increase market share within the premium category, competing against Apple and Samsung, while expanding to renewed exports of smartphones to the US under favorable tariff cycles.

 

Sources: The Hans India, Moneycontrol, Economic Times