India's event industry grapples with a critical challenge: despite advanced digital tools like QR codes and apps, paid registrations fail to gain traction due to deep-rooted cultural and systemic issues. Free access models dominate, sponsor-driven events prevail, and trust gaps undermine technology, hindering revenue growth and professionalization. This blind spot limits scalability amid booming demand for experiential marketing.
Show moreStay Ahead – Explore Now! Paid Registrations: The Silent Saboteur of India's Event Boom
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